Push Athletics partner with the KOSHA Tribe.


Push Athletics has set their sights on the diaspora economy and international market through this groundbreaking multi brand, and fashion project partnership with international Zimbabwean cultural brands; Denimwoods, SIBO, and Sikandar Raza.

Successful brand partnerships are made when it’s a win-win for all involved brands. That is what the Push Athletics partnership with the KOSHA Tribe of brands Denimwoods, Sikandar Raza, and SIBO promises.

The deal sees all three brands serving as the lead influencers for the brand over the next 12 months, with a planned promotional campaign titled #PushTheBoundaries a message that resonates with all the personalities including Push Athletics.

Not only is it a hard terrain to strike out in business as a young entrepreneur, Zimbabwe also serves it’s fair set of challenges for creatives in the arts, as well as in sport. “It is one thing to have a dream and an idea, but a whole other thing to manifest it here in Zim,” says Senior Consultant of KOSHA Management, Tannia Ngwena. “All our journeys combined, have been nothing short of a serious push,” she continued. “This campaign is about how we all have had to push beyond our personal known limitations, be it personal confidence, and self -discipline to become as our imaginations presented, or socio-cultural limitations like family not seeing value in the arts, or it being the economical and infrastructural limitations a place like Zimbabwe presents.”

There is so much  young creative entrepreneurs in Zimbabwe battle everyday, so “to get to a point when a concept is proven, and you create a business around it, and it evolves to be able to offer others a livelihood, you know you are really on to something,” Head of Business Development at KOSHA Management, Marcques Makani chimed in. This partnership truly is a celebration of young Zimabweans collaborating and taking charge of their destiny. 

“We are excited to welcome Sikandar Raza, Denimwoods and SIBO to the Push Athletics family. Their distinct style statements and passion for fitness and fashion gives us confidence that they will provide a chunk of brand value, creating elevating and inspiring fitness content for our global audience. This is without doubt a next level partnership that will build the aesthetic and success of our brand and these elite influencers and athlete will get our consumers all charged up before they even start working out,” said Takudzwa , in a statement.

Music brands SIBO and Denim Woods, and international cricketer, Sikandar Raza bring their combined celebrity, and influencing power to further advance the vision of Push Athletics – to become the number one athleisure brand from Zimbabwe, with a global receipting capability.

“I’ve always loved sporty gear. It’s been a part of my style for years. Having started my fitness journey fairly recently this is the kind of partnership that will push me to take it to the next level,” commented female rapper SIBO.

Denim woods added, “I’m more than honoured to be working with The number one sporting brand in the country let alone Southern Africa, I’m thrilled to be a part of the Push Athletics family and finally be apart of what they have to offer to the world!”

Cricketer Sikandar Raza, is excited for the younger fans to also be looked out for through his collaboration with the brand. He said, “Push Athletics is a brand that is young but already has impact. They sure will continue to grow that impact and will play an inspirational role for decades to come. I am thrilled to partner with this fashion forward athletic brand. I am most excited to bring more youth sizes, through our collaboration to get the young sport enthusiasts from primary school and beyond on an active and fun lifestyle. Do check out their game-changing collections for yourselves.”

There are more surprises to be unveiled as time goes. Do definitely keep yourself connected with all four brands on their social media platforms, so you do not miss out. No limitations, always be ready to #PushTheBoundaries!

https://push-athletics.com